It’s the Olympics of Advertising.  Each year, the top ad firms go all-in to make the best commercial for Super Bowl.  At $4.5 million per 30 second spot, it must be in its finest shape, a lean and rugged beast…

Intro For $4 million dollars, one can buy half a minute of air time during the Super Bowl. With that kind of money being tossed around, you can bet top dollar was spent on the hottest talent in the advertising…

Symbolism and Association rule the arena. Gone are the times when a mere jingle carried the day or a simple logo could entice. Advertisers seek to exert ever more influence over their demographics. To do that, they need to go…

Link to RadioShack commercial The only thing more surprising than seeing a bunch of aging 80′s stars in a single commercial is finding out that RadioShack still exists. Somehow, that store has scraped along in the shadows. All of our…

Link to Super Bowl Ad Link to Extended Ad Axe has completely flipped its branding around.  Since 2003, this deodorant has promoted itself as a way to attract women.  Their commercials show this in the extreme with bikini-clad cuties crazed…

The next three commercials we will discuss are particularly interesting because they attempt to rebrand their product. Clearly, heavy lifting is required to create new associations and feelings in you within the short ad space of one minute or less.…

Link to Budweiser Ad Ever notice Budweiser doesn’t actually show their product in their commercials? How does one sell a thing without even talking about it? Budweiser has learned something very important about human psychology. Feelings are more moving than…

Link to Hyundai Ad Hyundai made a strong showing with their auto-emergency breaking commercial. The commercial takes you through the young life a boy from toddler to teenager. In the very short span of 15 seconds, Hyundai shows us 6…

For $4 million dollars, one can buy half a minute of air time during the Super Bowl. With that kind of money being tossed around, you can bet top dollar was spent on the hottest talent in the advertising industry,…

There is a place where the sidewalk ends And before the street begins, And there the grass grows soft and white, And there the sun burns crimson bright, And there the moon-bird rests from his flight To cool in the…